About
The Long Game is a personal perspectives page by Henry Atangana, Chief Commercial Officer of Natural International Exports Inc. (N.I.E.), a Toronto-based tropical hardwood, cocoa, and coffee export company with supply roots in Cameroon.
This page exists to document real, on-the-ground perspective on trade finance, cross-border commerce, and the practical realities of building an export business — the kind of insight that tends to get lost between corporate case studies and industry press releases.
Henry's background spans finance and sales roles at Google, Manulife, and Ford, before moving into building N.I.E.'s North American commercial operations. He was raised between France, Canada, and Cameroon, and studied Marketing and Commerce and Finance at the University of Guelph.